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  • 商务英语写作实训[平装]
  • 共1个商家     18.00元~18.00
  • 作者:汪瑞袁翠(作者),袁翠(编者),汪瑞(编者)
  • 出版社:对外经贸大学出版社;第1版(2009年9月1日)
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  • ISBN:9787811343908

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    《商务英语写作实训》:“十二五”规划商务英语高职高专系列教材

    目录

    Part 1 Introduction
    Chapter 1 An Introduction to Business Writing

    Part 2 Routine, Negative, and Persuasive Messages
    Chapter 2 Company Introduction
    Chapter 3 Invitations
    Chapter 4 Inquiries and Replies
    Chapter 5 Refusal Letters
    Chapter 6 Letters for Complaints and Adjustments
    Chapter 7 Sales Letters

    Part 3 Five Common Types
    Chapter 8 Memos
    Chapter 9 Emails
    Chapter 10 Minutes
    Chapter 11 Questionnaires
    Chapter 12 Business Reports

    Part 4 Communicating for Employment
    Chapter 13 Job-Application Cover Letters
    Chapter 14 Resume
    References

    序言

    随着全球经济的发展和市场化的运作,英语作为国际贸易用语变得越来越重要。尤其是我国加入WTO之后外贸业务的日益增长,对国际商贸从业人员的商务书面沟通能力提出了更高的要求。其适用范围涵盖公司之间、公司与客户之间,以及公司内部成员之间的各种场合和层面,其表现形式包括小至一张贺卡,大到一份商务报告的构思和书写,其所用技能涉及语言逻辑、词汇表达等多种书面沟通技巧。《商务英语写作实训》正是为了探索如何高效便捷地提升学生的商务英语写作综合能力而推出的。
    对于在校学生而言,“商务英语写作实训”一般以“基础英语写作”后续课程的形式出现。“基础英语写作”注重培养学生如何用英文正确、清楚、符合逻辑地表达思想。而“商务英语写作实训”则在此基础上,强调培养学生如何在国际商贸环境中,以书面形式有效地沟通和解决实际问题。作为面向高职高专学生的教材,《商务英语写作实训》以教育部高教司16号文件精神为指导,以教学项目为导向,以教学任务为驱动,力图打破学生被动接受讲解和模仿范文的传统写作教学模式,以商务背景下教师指导与学生自主学习相结合的教学方法,设计了由单项训练到综合写作的教学任务,旨在培养学生以需求为动力的自主学习能力和商务背景下的书面沟通能力。

    文摘

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    A complaint letter, also known as a claim, informs a business that an error has beenmade or that a defect has been discovered concerning a product or service. It also serves asa legal document notifying the recipient that a cot'rection or adjustment is being requested.
    Writing a complaint letter or a claim is just one of the possible ways to show thatyou are dissatisfied or you feel you were mistreated by a business; others includekeeping silent and taking it as a bad luck, shouting out your anger on the phone ormaking a face-to-face encounter. While many complaints can be made via phone or inperson, a complaint letter usually indicates more formality and seriousness.
    The objective of a complaint letter is far more than releasing your dissatisfaction.You write a complaint letter for some more practical purposes, for example, requestingcompensation for or replacement of defective or damaged merchandise. If you deal with'it tactfully, you can often get the requested action, especially if relatively small amountsare at stake. Otherwise, you are likely to receive no or delayed responses, which in turnwill bring you more dissatisfaction. Whether you are writing a complaint letter to a selleras an end user or to',a supplier as a seller, your purpose is the same, i.e. to express yourdissatisfaction about certain: problem derived from imperfect products or services and askfor solutions to the problem.
    To achieve your objective, you may frankly express your feeling about the problemwith all the angry words available to you. Or you may simply urge the recipientrepeatedly to take actions to solve the problem. Or you may provide all the necessaryfacts for solving the problem. However, in actual effects, your anger will only give therecipient more hesitation in responding, and your repeated urge alone will confuse therecipient about what is being complained of. What will get a better result is the facts thathelp the recipient locate the problem and find out a possible solution.