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  • 职业英语系列:商务英语阅读(第2版)[平装]
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  • 作者:中等职业学校职业英语教材编写组(编者)
  • 出版社:高等教育出版社;第2版(2010年3月1日)
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  • ISBN:9787040272277

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    《职业英语系列:商务英语阅读(第2版)》:中等职业学校商务英语类专业教学用书,教育部职业教育与成人教育司推荐教材

    目录

    What's the Business For?
    Company Organization
    Establishing Business Relations
    Business Communication
    Task 1
    Customer Service
    How to Win over Customers
    Human Resources
    Corporate Culture
    Task 2
    Marketing
    Product and Price
    Business Report
    International Trade
    Task 3
    Technology and Change
    Banking
    Electronic Business
    Winning Strategies
    Task 4
    Appendix Glossary

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    The expression benchmarking has become one of the fashionable words incurrent management discussion. The term first appeared in the United States inthe 1970s but has now gained worldwide recognition. But what exactly does itmean and should your company be practicing it?One straightforward definition of benchmarking comes from Chris Tethermanaging director of a New Zealand-based consultancy firm specializing in thisarea. "Benchmarking involves learning about your own practices, learning aboutthe best practices of others, and then making changes for improvement that willenable you to meet or beat the best in the world." The essential element is notsimply imitating what other companies do but being able to adapt the best ofother firms' practices to your own situation.Companies can use benchmarking to inject an element of imagination andcommon sense into their search for progress. It is a process which forcescompanies to look closely at those activities which they may have been taking forgranted and comparing them with the actives of other world-beating companies.Selfcriticism is at the heart of the process although in some cases this may upsetmanagers who are reluctant to question long established practices.