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  • 管理沟通(英文版)[平装]
  • 共1个商家     22.40元~22.40
  • 作者:博特威尔(LinBothwell)(作者)
  • 出版社:高等教育出版社;第1版(2006年7月1日)
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  • ISBN:9787040172423

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    《管理沟通》为末来的经理人打开管理沟通之门,旨在帮助读者掌幄沟通技巧。以解决职业生涯中可能遇到的沟通问题——从求职到有效管理再到战略层面的领导与沟通。
    《管理沟通》共14章,1~4草介绍了沟通的基南理论和技巧;5~11章介绍了管理过程、人力资源管理、营销管理等管理沟通的各个方面;11~14章介绍了战略管理、决策和领导力等高层管理沟通技15。
    《管理沟通》可作为经管类、商贸类专业课程的补充教村,可供MBA和商务英语教学使用,也可供有一定英语基础和管理经验的社会读者使用。

    作者简介

    作者:(美国)博特威尔 (Lin Bothwell)

    目录

    Chapter 1 A Communication Model
    What Is Communication; Barriers to Effective Communication; Communication in Practice
    Chapter 2 Interpersonal Communication Skills for Managers
    Interpersonal Communication; Types of Interpersonal Communication
    Chapter 3 Oral Communication Skills
    Listening and Speaking; Non-verbal Communication; Public Speaking
    Chapter 4 Written Communication Skills
    Communication Through Writing; The Process of Writing
    Chapter 5 The Process of Management
    Planning; Organizing; Directing ; Controlling
    Chapter 6 Human Resource Management I
    Recruitment and Selection; The Job Hunting Process; New Employee Orientation; Training and Team Building; Motivation of Employees
    Chapter 7 Human Resource Management II
    Organizational Constraints; Delegation; Job Enrichment;
    Employee Appraisals, Discipline and Development;
    Succession Planning
    Chapter 8 General Management Challenges
    Showing Respect for Every Employee; Group Climate and the Management of Frustration and Conflict; The Management of Time; Managing Effective Meetings
    Chapter 9 Marketing Communication
    Marketing; Advertising; Sales; Customer Service
    Chapter 10 Inter-organizational Communication
    What Is the Same? What Is Different?; Guidelines for Inter-organi-zational Communication
    Chapter 11 International Management and Intercultural Communication
    Language; Non-verbal Communication Elements; Culture
    Chapter 12 Strategic Management Communication
    Introduction; Aspects of Strategic Planning; Communication in Strategic Management
    Chapter 13 Executive Decision Making
    Decision Making and Top Management; Effective Decision Making; Problem Solving
    Chapter 14 Leadership and Communication
    What Is Leadership?; Approaches to Leadership;Leadership by Objectives and Results
    Appendix A Exercises for Personal Assessment
    Appendix B Guidelines for Teachers and Trainers
    Bibliography

    文摘

    Communication is the single most important leadership skill and the most important organizational topic to be discussed in this book. Civilization is created through communication; culture is transmitted to future generations, problems are solved, relation-ships formed, all that makes us human is wrapped up in our ability to communicate effectively.
    Communication can be defined as a two-way transfer of meaning. Each part of this definition contains meaning that aids in understanding what communication is and does. Two-way implies that communication is an interactive process with information both being sent and returning. The term transfer in the definition implies that the meaning must get from one person to another. There is no current "Mork from Ork" technique for touching another person and instantaneously transferring information. Therefore, your message must go through a medium. There are problems in getting the message through that medium.
    The third part of the definition is the concept of meaning. The definition could read "a two-way transfer of information, ideas, concepts, or feelings." Any of these definitions would have been adequate, but the word meanings was chosen because several concepts associated with the term meanings aid in the understanding of communication.
    First, meanings come from two places: inside the communicator and from the context (environment) of the communication. When you are communicating with a different person, or the same person in a different environment, the meaning will change. Telling employees to get a job done immediately will sound different to them on a Friday afternoon than it will on a Tuesday morning.
    Second, people develop meanings for communication symbols based on their experi-ence. Since no two people have the same experience, no two people will have the same meanings. A client may call you and say that his check was incorrect. What you think of, as a check may not be what he means by a check. In fact, he could be referring to an invoice, a receipt, or a bill of lading.
    Third, and the most important concept to understand: Words do not have meanings, only people have meanings. If you want your brain filaments to burn out, consider the fact that the word word is a word. What does the word word mean? It does not mean anything. It is just a collection of squiggly lines. I know what word means to me. You know what word means to you. If we share a common meaning we can communicate.