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  • 创新大学英语3(教师用书)(附光盘1张)[平装]
  • 共1个商家     23.20元~23.20
  • 作者:荀露玲(编者),钟永发(编者),戴明元(编者)
  • 出版社:重庆大学出版社;第1版(2009年8月1日)
  • 出版时间:
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  • 包装:
  • ISBN:9787562448990

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    《创新大学英语3(教师用书)》:高职高专创新大学英语系列教材

    目录

    Unit One Love
    Text A An Amazing True Love Story
    An Introduction to the Topic
    Warming-up Questions
    Sentence Analysis
    Word Study
    Phrases and Expressions
    Differentiations and Analysis of Words and Expressions
    Translation Techniques
    Grammar Focus
    Language Tips for Writing
    Text B Let Me Love You
    Writing Features of Text B
    Word Study
    Phrases and Expressions
    Key to Exercises
    Translations of the Texts
    Scripts for Listening

    Unit Two Culture
    Text A The History of April Fool's Day
    An Introduction to the Topic
    Warming-up Questions
    Sentence Analysis
    Word Study
    Phrases and Expressions
    Differentiations and Analysis of Words and Expressions
    Translation Techniques
    Grammar Focus
    Language Tips for Writing
    Text B Tea Brewers in the Modern Age of Tea Drinking
    Writing Features of Text B
    Word Study
    Phrases and Expressions
    Key to Exercises
    Translations of the Texts
    Scripts for Listening

    Unit Three Customs
    Text A Stereotypes About Americans
    An Introduction to the Topic
    Warming-up Questions
    Sentence Analysis
    Word Study
    Phrases and Expressions
    Differentiations and Analysis of Words and Expressions
    Translation Techniques
    Grammar Focus
    Language Tips for Writing
    Text B Customs and Culture in the Middle East
    Writing Features of Text B
    Word Study
    Phrases and Expressions
    Key to Exercises
    Translations of the Texts
    Scripts for Listening

    Unit Four Employment
    Text A The People Behind the Table
    An Introduction to the Topic
    Warming-up Questions
    Sentence Analysis
    Word Study
    Phrases and Expressions
    Differentiations and Analysis of Words and Expressions
    Translation Techniques
    Grammar Focus
    Language Tips for Writing
    Text B The Importance of a Covering Letter
    Writing Features of Text B
    Word Study
    Phrases and Expressions
    Key to Exercises
    Translations of the Texts
    Scripts for Listening

    Unit Five Responsibility
    Text A Social Responsibility
    An Introduction to the Topic
    Warming-up Questions
    Sentence Analysis
    Word Study
    Phrases and Expressions
    Differentiations and Analysis of Words and Expressions
    Translation Techniques
    Grammar Focus
    Language Tips for Writing
    Text B Rebuilding Trust and Understanding
    Writing Features of Text B
    Word Study
    Phrases and Expressions
    Key to Exercises
    Translations of the Texts
    Scripts for Listening

    Unit Six Morals
    Text A Public Morality
    An Introduction to the Topic
    Warming-up Questions
    Sentence Analysis
    Translation Techniques
    Phrases and Expressions
    Differentiations and Analysis of Words and Expressions
    Word Building
    Grammar Focus
    Language Tips for Writing
    Text B The Bridge
    Writing Features of Text B
    Word Study
    Phrases and Expressions
    Key to Exercises
    Translations of the Texts
    Scripts for Listening

    Unit Seven Business
    Text A Types of Business Organizations
    An Introduction to the Topic
    Warming-up Questions
    Sentence Analysis
    Word Study
    Phrases and Expressions
    Differentiations and Analysis of Words and Expressions
    Translation Techniques
    Grammar Focus
    Language Tips for Writing
    Text B Five Resources You Need to Succeed in Starting a Business
    Writing Features of Text B
    Word Study
    Phrases and Expressions
    Key to Exercises
    Translations of the Texts
    Scripts for Listening

    Unit Eight Financial Affairs
    Text A Money and Its Evolution
    An Introduction to the Topic
    Warming-up Questions
    Sentence Analysis
    Word Study
    Phrases and Expressions
    Differentiations and Analysis of Words and Expressions
    Translation Techniques
    Grammar Focus
    Language Tips for Writing
    Text B Banking
    Writing Features of Text B
    Word Study
    Phrases and Expressions
    Key to Exercises
    Translations of the Texts
    Scripts for Listening

    序言

    目前,国内高职高专院校的大学英语教学改革不断走向深入,“以应用为目的,实用为主,够用为度”的指导原则已经深入人心。在这一背景下,出现了不少各具特色的大学英语教材,它们都不同程度地、从不同的角度反映了新形势下高职高专院校大学英语教学的需要。但是由于创新型国家的建设与和谐社会的构建不断对高职高专实用创新型人才的培养提出更高的要求,由于高职高专院校大学英语教学改革不断深入,也由于高职高专生源的地域差异和学生毕业后所就业的行业差异较大,更好地反映和引导改革中种种新的尝试和新探索的新教材的开发仍然十分必要。
    基于这一考虑,重庆大学出版社组织四川省相关领域的专家和20多所院校的一线教师,在广泛调研的基础上,编写了这套《高职高专创新大学英语系列教材》。参与教材编写的既有教育部在该地区重点高校的骨干教师,也有长期在高职高专教学一线的骨干教师。
    本教材以教育部《高职高专教育英语课程教学基本要求》为依据,以四川省和其他西部省市的高职高专教育以及大学英语教育的实际为出发点,以“打好基础,注重培养实际使用语言的技能,特别是使用英语处理日常和涉外业务活动的能力”为原则,以“实用为主,够用为度”为编写指导思想,使本套教材具有以下特点:
    (1)着眼于培养技术、生产、管理和服务等领域的高等应用性专门人才的实际需求,强调学生基础知识的扎实掌握和基本能力.的充分训练,注重培养学生的语言应用能力,特别是实用口语和实用写作等方面的交际能力。
    (2)将学生的应用性交际能力的培养融汇在基本技能的雕琢中,充分体现“双基”教学的需要;让学生充分扎实地掌握大纲所规定的知识和能力,强调学以致用和学用结合。

    文摘

    Communication is the lifeline of modem business.Without it business cannot function.Everytransaction needs communication.
    The objective of business is to produce and sell for profit the'goods and services that satisfysociety’s needs and wants. Such goods and services are made available in the market. It is at themarket that supply and demand are achieved in a lJurchase.sale transaction at a certain price.Theprofit is the seller’S motive for being engaged in business.
    Successful enterprise management rests 013 three basic elements:leadership,motivation andcommunication.When a highly successful company begins to go down,it is usually a consequenceof incompetent leadership and a failure in communicatiori.
    Marketing is the performance of business activities that direct the flow of goods and servicesfrom producer to consumers or users.Simply to produce a product is not enough.The productmust be transported,stored,priced,advertised,and sold to satisfy human needs and wants. The right product must be offered for sale in the fight place and at the fight price and thefight message must be communicated via the right media to the fight market targets at the fighttime.It is necessary to provide information the buyers need to make purchasing decisions.Marketing activities promote the exchange of goods.