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  • 实用商务英语综合教程(第1册)(教师用书)[平装]
  • 共1个商家     11.30元~11.30
  • 作者:肖安法(编者),赵芝英(编者)
  • 出版社:东南大学出版社;第1版(2008年2月1日)
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  • ISBN:9787564111168

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    《实用商务英语综合教程(第1册)(教师用书)》是21世纪高职高专商务英语规划教材之一。

    目录

    Unit 1 The Nature of International Business
    Unit 2 Jobs and Occupations
    Unit 3 company History and Activities
    Unit 4 Business Communication
    Unit 5 Product Description and Development
    Unit 6 Job Interviewing
    Unit 7 Joint Ventures
    Unit 8 Business and Culture

    文摘

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    Entertaining: There is much truth in the old saying, "' All work and no play makes Jack a dull boy. " This means that in order to keep ourselves in good health, as well as keep ourselves informed of the latest events of entertainment. Mankind has always recognized the importance of entertainment and its value in rebuilding the bodies and souls of human beings. Everyone has his own way of amusement, such as sports, movies, music, and arts etc. There are many forms of entertainment and we will get relaxed from any of them if we take part in it.
    Sales and marketing: Think about all the choices you have when you want to buy a product or select a service. How do you know just what is available? And more importantly, which is the best choice? The answers to questions like these form the basis of some exciting career options. Marketing and sales professionals inform potential customers about the products or services offered by their organizations. In the process, they can earn significant rewards. Most businesses need marketing and salesperson, which leaves open the possibility of working for any type of company you want to. I am interested in sales and marketing for I want to be a salesman in the future.
    International trade: Global changes are transforming societies around the world and any country is no exception. Local and national economies are becoming increasingly international as a result of new trade agreements and the emergence of a borderless workforce. There have been tremendous advances in information technology enabling the rapid transfer of data around the world. To go global or to go international is what companies are pursuing. I want to find a job in such a company so I am very interested in international trade.
    Recent business news: People pay attention to different content areas of news, including national, local, entertainment, sports, politics, weather, traffic and business news. News is the reporting of current events usually by local, regional or mass media in the form of newspapers, television and radio programs, or sites on the World Wide Web. News is a regular part of our life. I follow the news almost every day, especially recent business news which helps me a lot in my study of business English.