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  • 新基点全国高等院校商务英语专业本科系列规划教材?语言技能子系列?商务英语综合教程(教师用书3-4)[平装]
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  • 作者:王瑞昀(编者),龙毛忠(编者),彭青龙(丛书主编)
  • 出版社:对外经济贸易大学出版社;第1版(2010年2月1日)
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  • ISBN:9787811346275

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    《商务英语综合教程(教师用书3-4)》:新基点全国高等院校商务英语专业本科系列规划教材·语言技能子系列

    目录

    第三册
    Unit One Keys to Being a Successful Entrepreneur
    Unit Two Office Politics
    Unit Three Real Work at Home Jobs
    Unit Four Employee Turnover
    Unit Five Customer Management
    Unit Six Market Expansion
    Unit Seven Localization Strategy
    Unit Eight Monopoly
    Unit Nine Global Tourism
    Unit Ten Green Business
    Unit Eleven The Beauty Industry
    Unit Twelve A Return to Thrift

    第四册
    Unit One Franchise Business
    Unit Two The Real Estate Business
    Unit Three Security in E-Commerce Era
    Unit Four Credit Card
    Unit Five Creation of Corporate Culture
    Unit Six Cultural Difference in Business
    Unit Seven Mergers & Acquisitions
    Unit Eight Telecommuting
    Unit Nine Business and Customer-centeredness
    Unit Ten Business Ethics
    Unit Eleven Corporate Social Responsibility
    Unit Twelve Piracy

    序言

    进入大众化教育以来,中国高等学校英语专业的培养目标和培养模式日趋多样化。其标志性变化就是传统的英语语言文学专业裂变成商务英语专业和翻译专业,从而形成了英语、商务英语和翻译三足鼎立的局面。虽然国内学者仍就这三个专业的共同性和差异性争论不休,但是教育部批准设立上述专业,既是顺应社会经济发展对各种英语人才需要的体现,也反映出单纯的英语语言文学专业人才的需求在减少。截止目前,已有上海对外贸易学院、对外经贸大学、广东外语外贸大学等7所高校被正式批准招收商务英语专业的学生,众多高校还在积极申请开办这一新专业。此外,据不完全统计,全国有500多所高校开设了商务英语课程。这些事实说明商务英语专业发展趋势良好,前景广阔。
    众所周知,不管英语专业如何裂变,必须要让学生打好语言基本功,掌握听说读写译的技能,只有这样才能进行语言交际。交际法认为,人们对语言的掌握是在交际过程中“习得”的。语言交际的环境越真实,就越能够掌握有效的交际能力。有鉴于此,学习真实的语言交际材料,尤其是商务语境下的语言材料,就能够缩短课堂教学与实际生活、工作的差距,学以致用,进行有效的商务沟通。基于这种认识,我们试图打破传统教材先学“阳春白雪”的语言,然后再进行商务“嫁接”的模式,而是从一开始就让学生置身于商务语境,学习商务基础理论和知识,直接进行商务实践的训练,从而为将来的职场竞争打好基础。实践证明,直接学习商务英语教材而不是基础英语,也能打好语言的基本功。据调查,许多普通高校英语(商务英语方向)专业的学生直接学习商务英语教材,四八级通过率依然分别保持在98%和85%以上,商务英语专业学生的就业率一直在99%以上,比其他相关专业学生更具竞争力。

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    For starters, it can be helpful just to know that the fatigue, helplessness and thephysical symptoms are not all in your mind. They are not signs of weakness —— theyare part of a larger problem that you can take steps to solve.
    Unless you hate your job and everything about it, first try fixing what is causingthe stress. If your company is large enough, you may be able to transfer to anotherdepartment. If not, perhaps you can steer your job in the right direction byvolunteering for projects that interest you.
    If you do hate your job and there's no possibility of improving it, begin looking foranother one in your field. Research what additional education you might need in orderto do what you really want to do.
    In my own situation, I decided to begin doing freelance work part-time with thehopes of eventually working at home full-time. Research and working on developingmy new "job" —— as well as choosing and suggesting projects at my full-time job thathelp me to gain experience —— have helped me to overcome my burnout and haveinspired more hope for my future.
    The key is to take charge of your life and begin working —— even in a small way ——to create the job situation that is right for you. Realize that you have chosen your pathin life up until now, and you can choose to change direction any time you wish.