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  • 大学商务英语综合教程:教师用书(1)[平装]
  • 共1个商家     21.00元~21.00
  • 作者:叶兴国(JohnNelson)(合著者),杨翠萍(编者),刘鸣放(编者),周雅莉(编者)
  • 出版社:清华大学出版社;第1版(2009年1月1日)
  • 出版时间:
  • 版次 :
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  • 包装:
  • ISBN:9787302187196

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    《大学商务英语综合教程:教师用书(1)》为普通高等教育“十一五”国家级规划教材之一。

    作者简介

    编者:杨翠萍 刘鸣放 周雅莉 合著者:(美国)叶兴国 (John Nelson)

    目录

    Unit One
    Brief on Companies
    Reading-related Information
    Language Interpretation
    Word Study
    Key to Exercises
    Reference Chinese of the Text

    Unit Two
    Products
    Brief on Products
    Reading-related Information
    Language Interpretation
    Word Study
    Key to Exercises
    Reference Chinese of the Text

    Unit Three
    Marketing
    Brief on Marketing
    Language Interpretation
    Word Study
    Key to Exercises
    Reference Chinese of the Text

    Unit Four
    Advertisements
    Brief on Advertisements
    Reading-related Information
    Language Interpretation
    Word Study
    Key to Exercises
    Reference Chinese of the Text

    Unit Five
    Sales
    Brief on Sales
    Reading-related Information
    Language Interpretation
    Word Study
    Key to Exercises
    Reference Chinese of the Text

    Unit Six
    Consumers
    Brief on Consumers
    Reading-related Information
    Language Interpretation
    Word Study
    Key to Exercises
    Reference Chinese of the Text

    Unit Seven
    Brands
    Brief on Brands
    Reading-related Information
    Language Interpretation
    Word Study
    Key to Exercises
    Reference Chinese of the Text

    Unit Eight
    Competition
    Brief on Competition
    Reading-related Information
    Language Interpretation
    Word Study
    Key to Exercises
    Reference Chinese of the Text

    Unit Nine
    Retailing
    Brief on Retailing
    Reading-related Information
    Language Interpretation
    Word Study
    Key to Exercises
    Reference Chinese of the Text

    Unit Ten
    E-commerce
    Brief on E-commerce
    Reading-related Information
    Language Interpretation
    Word Study
    Key to Exercises
    Reference Chinese of the Text

    序言

    作为国家级“十一五”规划教材,《大学商务英语综合教程》是一套依据现代外语教育对教材意义及功能的更新理念和应用语言学专门用途英语的最新研究成果而设计和编写的、融英语语言知识及技能和国际商务知识及技能于一体的复合型英语教材。
    本教材既可供高校英语专业或商务英语专业的本、专科学生使用,也可供国际经济贸易、金融、财会、工商管.理等专业的学生作为复合型专业英语教材使用,还可作为大学英语选修课教材及相关行业的培训教材。
    本教材的宗旨是:遵循现代外语教学理念和应用语言学专门用途英语的教学原则;充分考虑学习者在经济、贸易、金融、管理等方面的专业需求,力求以人为本,将英语技能的培养和专业知识的学习有机地结合起来,满足学生在专业和英语两方面的需求;提高学生的商务英语交际能力;拓宽学生的知识领域,培养学生具备国际化视野,全面提高学生的综合素质。
    本教材是一套培养复合型、应用型人才的语言实践课教材,其设计和编写完全是从提高学生的综合语言应用能力出发,针对中国学生在商务英语方面的薄弱环节和实际需要,做到了有的放矢。教材的主要特点体现在以下几个方面:
    一、选材新颖,内容丰富。本教材在选材上注重内容的知识性、趣味性、可思性、时效性和前瞻性,同时也注重语言的规范性和致用性。教材中专业知识覆盖面广,涉及了商务活动的各个方面,如市场竞争、营销策略、经营风险、企业管理、财税管理、商业文化、电子商务、国际化等。所用材料全部摘自国外主要经济、金融、管理等方面近年来的报刊、杂志、专业书籍以及因特网上的最新信息。而且,许多资料,如商务文件、信函、广告、产品说明书等都是来自某些企业、公司或公共场所的全真语料,旨在为学习者创造一个真实、生动的交际环境,有效地激发他们的学习欲望.使他们能自觉地提高自己用英语进行商务活动的能力。

    文摘

    插图:


    Company may refer to, in business, any one of a number of legal entities, includingCorporation, Partnership, Joint-stock company, Trust ( law ), Voluntary association, Guild,and Sole proprietorship.
    Although some forms of companies are thought to have existed during Ancient Rome andAncient Greece ,the closest recognizable ancestors of the modern company did not appear untilthe second millennium. The first recognizable commercial associations were medieval guilds,where guild members agreed to abide by guild rules, but did not participate in ventures forcommon profit. The earliest forms of joint commercial enterprise were in fact partnerships.
    There are various types of company that can be formed in different jurisdictions, but themost common forms of company are a company limited by shares, the most common form ofcompany used for business ventures, a company limited by guarantee, commonly used wherecompanies are formed for non-commercial purposes, such as clubs or charities, a companylimited by guarantee with a share capital, a hybrid entity,usually used where the company isformed for non-commercial purposes, but the activities of the company are partly funded byinvestors who expect a return, an unlimited liability company, a company where the liability ofmembers for the debts of the company are unlimited. Today these are only seen in rare andunusual circumstances.
    Companies are also sometimes distinguished for legal and regulatory purposes betweenpublic companies and private companies. Public companies are companies whose shares can bepublicly traded, often on a regulated stock exchange. Private companies do not have publiclytraded shares, and often contain restrictions on transfers of shares.
    In almost every jurisdiction in the world, a company must have a corporate constitution,which defines the existence of the company and regulates the structure and control of thecompany.