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  • 商务现场口译(教师用书)[平装]
  • 共1个商家     19.90元~19.90
  • 作者:徐小贞(作者),赵敏懿(编者),刘建珠(编者)
  • 出版社:外语教学与研究出版社;第1版(2007年2月1日)
  • 出版时间:
  • 版次 :
  • 印刷时间:
  • 包装:
  • ISBN:9787560064062

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    编辑推荐

    《商务现场口译》(教师用书)编辑推荐:"高职高专商务英语实践系列教材"以全新的视角实践了商务与英语一体化、教学与评估一体化的教学理念.是一套具有国际视野和中国特色的教材。本教材充分体现了高职高专商务英语专业"以实践为核心.以英语为主线。以商务为背景"的教学模式,引入多元化教学评估体系,全英文编写,重点培养学生的商务实践能力。

    目录

    Introduction(绪论)
    Unit 1
     ProtocoI Routine(迎来送往)
      Long—term Preparation(长期准备)
    Unit 2
     Ceremonial Address(礼仪致辞)
      Short—term Preparation(短期准备)
    Unit 3
     Dinner Party(晚宴聚会)
      Active Listening(积极听入)
    Unit 4
     Business TraveI(商务旅行)
      Discourse Analyzing(语篇分析)
    Unit 5
     Business Interview(商务访谈)
      NoteTaking(Ⅰ)(口译笔记1)
    Unit 6
     Business Advertisements(商务广告)
      NoteTaking(Ⅱ)(口译笔记2)
    Unit 7
     Business Presentations(商务陈述)
      Note Taking(Ⅲ)(口译笔记3)
    Unit 8
     Enterprise Introduction(企业介绍)
      Retelling(复述)
    Unit 9
     Enterprise Culture(企业文化)
      Public Speaking(公开演讲)
    Unit 10
     Marketing&Promotion(市场营销)
      Paraphrasing(一句多译)
    Unit 11
     Business Negotiation(商务谈判)
      Figures Interpreting (数字口译)
    Unit 12
     Business Meeting(商务会议)
      Idioms Interpreting(成语口译)
    Unit 13
     Investment&Profits(投资利润)
      Fuzzy Interpretation(Ⅰ)(模糊表达1)
    Unit 14
     Business Policy(商务政策)
      Fuzzy Interpretation(Ⅱ)(模糊表达2)
    Unit 15
     International Exhibition(国际会展)
      Fuzzy Interpretation(Ⅲ)(模糊表达3)
    Unit 16
     Public Relations(公共关系)
      Sight interpreting《视译练习)
    Unit 17
     Business Strategy(商务策略)
      Shadowing(影子跟读)
    Unit 18
     Transportation & Logistics(交通物流)
      Quality Assessment (质量评估)

    序言

    随着经济活动日趋全球化,中国的国际地位日益提高,不同经济、政治、文化背景的交往空前广泛,国际间多层面、多目标、多方式的交流也非常活跃,商务现场口译人才在国际交往和交流中的作用日趋重要。今天,我国对外开放正在不断地向更深、更广的领域拓展,这些趋势都对商务英语人才的素质提出了更高的要求,对商务英语的专业教学提出了更严峻的挑战。我们迫切需要培养一大批既通晓商务知识,熟悉国际商务环境,善于跨文化交际,又掌握口译技巧的商务口译人才。《商务现场口译》旨在为全国的经贸发展培养出更多合格的商务口译人才,以满足不断扩大的市

    文摘

    Play the CD of Text A again. Ask the students to catch more details and improve their noteswhile listening. Then have the students retell the speech in their own words with the help oftheir notes.Play the CD of Text A again paragraph by paragraph, ask the students to interpret during thepauses with the help of their notes. Choose some students as representatives to do it in class.When the students have finished, give the reference notes and target text.
    Thank you for that kind introduction, Mr. Chairman. I'm very pleased to be able to talkto you today about changes in the four sales areas and how your company can benefit fromthese changes. If you have any questions during my talk, please stop me and ask.
    The main thing I want to say is that all companies must be ready for continuous change,and prepared to meet those changes.
    If you look at the screen, you can see the changes in our sales composition over the lastten years. The left side shows the four major sales areas: industrial machinery, robots,computers and, at the bottom home appliances. As you can see on the graph, the percentageof sales in two areas, namely, industrial machinery and home appliances, has decreasedsince 2003.
    For example, if you look on the right, you can see industrial machinery sales havedecreased from 39 to 29 percent and home appliances have declined from 42 to 28 percent.On the other hand, sales of robots and computers have increased. The rise in robot sales hasbeen especially sharp. Here is 2003:4 percent; 2004:9 percent; 2005:16 percent.