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  • 高职高专英语立体化系列教材?新职业英语:汽车英语(教师用书)行业篇(附MP3光盘1张)[平装]
  • 共1个商家     34.20元~34.20
  • 作者:刘鸿雁(编者),徐小贞(丛书主编)
  • 出版社:外语教学与研究出版社;第1版(2009年9月1日)
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  • ISBN:9787560090467

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    《新职业英语:汽车英语(教师用书)行业篇》:高职高专英语立体化系列教材
    高等英语教育出版分社宗旨:推动科研·服务教学·坚持创新

    目录

    Unit 1 Market Reserch
    Unit 2 Analysis and Automobile Design
    Unit 3 Automobil Manufacturing
    Unit 4 Quality Control
    Unit 5 Marketing Strategy
    Unit 6 Person-to-Person Marketing
    Unit 7 After-Sales Service Ⅰ
    Unit 8 After-Sales Service Ⅱ

    序言

    近年来,在国家大力发展职业教育的方针指引下,我国高等职业教育蓬勃发展。高等职业教育的办学方针是“以服务为宗旨,以就业为导向”,采用“工学结合”的培养模式,实现培养技术、生产、管理和服务第一线高级技能人才的目标。因此,高职院校的课程必须反映职业岗位对人才的要求以及学生未来职业发展的要求,体现职业性与实践性的特点,能满足培养学生综合能力的需要。英语作为高职院校一门重要的必修课,长期以来一直被看作是孤立的公共基础课程,所教授的内容未能与学生未来的职业有效结合,很难满足不同工作岗位的实际需要。这一现状与培养目标之间的差距对新时期的高职高专英语教学提出了新的课题和新的要求,高职高专公共英语教学改革势在必行。
    为贯彻国家大力发展职业教育、培养高素质技能人才的精神,顺应高等职业教育英语课程改革的方向,我们通过广泛调研与充分论证,在深入了解社会单位用人要求和各学校教学需求的基础上,精心策划并开发了“高职高专新职业英语立体化系列教材”。“新职业英语”系列教材是针对高职高专院校公共英语课程开发的全新英语教材,以“工学结合、能力为本”的职业教育理念为指导,以培养学生在将来工作中所需要的英语应用能力为目标,在帮助学生打好语言基础的同时,重点提高听、说、写等应用能力,特别是工作过程中的英语交际能力,真正体现高职公共英语教学的职业性、实践性和实用性。
    教材结构为满足基础英语与相关职业英语学习的需要,实现基础阶段与行业阶段的有机衔接,同时兼顾素质教育和个性需要,“新职业英语”系列教材根据实际教学需求,分为基础篇、行业篇、专业篇和素质篇四部分。各组成部分的结构和关系如下图所示。

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    In the past, the purchase of a car might be a way to demonstrate economic success. People wanted big, safe, comfortable, luxurious and fashionable cars. But with fuel prices going up, government policies favoring compact cars, an awareness of the need for environmental protection, as well as the slowing economy, car-buyers are changing their ideas when buying a new car.
    In our recent survey, fuel economy tops the factors affecting vehicle selection. Nearly 80 percent of car shoppers, led by women, young adults and families on a medium-sized income, are concerned about fuel economy. However, there is a slight gender difference in the level of concern with 38 percent of women citing fuel economy as the most important factor, compared with only 24 percent of men. The average is 31 percent.
    In order to be able to spend less on fuel, motorists are looking for cars which use alternative fuels or which are more compact. In today's market, cars using flex-fuel, hybrid fuel or diesel are becoming more popular. Although they are a little more expensive to buy, they are much cheaper to run because these fuels are cheaper than petrol. Smaller, more compact cars with smaller-sized engines, are also enjoying popularity because of their lower fuel consumption and they are increasingly being promoted by government because of their lower emissions.