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  • 新编商务英语精读4(教师用书)[平装]
  • 共1个商家     32.20元~32.20
  • 作者:张逸(作者),虞苏美(丛书主编)
  • 出版社:高等教育出版社;第1版(2008年9月1日)
  • 出版时间:
  • 版次 :
  • 印刷时间:
  • 包装:
  • ISBN:9787040248289

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    《高职高专商务英语专业适用全国商务英语研究会推荐教材?新编商务英语精读4(教师用书)》由高等教育出版社出版。

    目录

    Unit 1 Advertisement
    Ⅰ Teaching Aim(教学目的)
    Ⅱ Background Information(背景知识)
    Ⅲ Language and Culture Focus(语言文化要点)
    Ⅳ Teaching Tips(教学提示)
    Ⅴ Key(练习答案)

    Unit 2 Business Communieation
    Ⅰ Teaching Aim(教学目的)
    Ⅱ Background Information(背景知识)
    Ⅲ Language and Culture Focus(语言文化要点)
    Ⅳ Teaching Tips(教学提示)
    Ⅴ Key(练习答案)

    Unit 3 Organizational Culture
    Ⅰ Teaching Aim(教学目的)
    Ⅱ Background Information(背景知识)
    Ⅲ Language and Culture Focus(语言文化要点)
    Ⅳ Teaching Tips(教学提示)
    Ⅴ Key(练习答案)

    Unit 4 Family
    Ⅰ Teaching Aim(教学目的)
    Ⅱ Background Information(背景知识)
    Ⅲ Language and Culture Focus(语言文化要点)
    Ⅳ Teaching Tips(教学提示)
    Ⅴ Key(练习答案)

    Unit 5 Sightseeing
    Ⅰ Teaching Aim(教学目的)
    Ⅱ Background Information(背景知识)
    Ⅲ Language and Culture Focus(语言文化要点)
    Ⅳ Teaching Tips(教学提示)
    Ⅴ Key(练习答案)

    Unit 6 Public Relations
    Ⅰ Teaching Aim(教学目的)
    Ⅱ Background Information(背景知识)
    Ⅲ Language and Culture Focus(语言文化要点)
    Ⅳ Teaching Tips(教学提示)
    Ⅴ Key(练习答案)

    Unit 7 Modern Office
    Ⅰ Teaching Aim(教学目的)
    Ⅱ Background Information(背景知识)
    Ⅲ Language and Culture Focus(语言文化要点)
    Ⅳ Teaching Tips(教学提示)
    Ⅴ Key(练习答案)

    Unit 8 Production
    Ⅰ Teaching Aim(教学目的)
    Ⅱ Background Information(背景知识)
    Ⅲ Language and Culture Focus(语言文化要点)
    Ⅳ Teaching Tips(教学提示)
    Ⅴ Key(练习答案)

    Unit 9 Automobiles
    Ⅰ Teaching Aim(教学目的)
    Ⅱ Background Information(背景知识)
    Ⅲ Language and Culture Focus(语言文化要点)
    Ⅳ Teaching Tips(教学提示)
    Ⅴ Key(练习答案)

    Unit 10 Insurance
    Ⅰ Teaching Aim(教学目的)
    Ⅱ Background Information(背景知识)
    Ⅲ Language and Culture Focus(语言文化要点)
    Ⅳ Teaching Tips(教学提示)
    Ⅴ Key(练习答案)

    序言

    《商务英语精读》出版后,承蒙广大师生厚爱,在全国很多大专院校使用。笔者不断收到各校教师的来信来电,询问教师用书的编写情况。由于教学任务繁重,又因《商务英语精读》需要重新修订,教师用书一直是编者的一块心病。现在《新编商务英语精读(1-4)(学生用书)》已经出版,并已在全国几百所高等职业和高等专科学校使用。那么,如何编写一本教师喜欢的教师用书?我们认为一本好的教师用书应符合以下几项原则。

    文摘

    product. Incorrect or misleading information may trigger a lawsuit by theaggrieved company.Cooperative Advertising is a system that allows two parties to shareadvertising costs. Manufacturers and distributors, because of their sharedinterest in selling the product, usually use this cooperative advertisingtechnique.
    Cooperative advertising is especially appealing to smallstoreowners who, on their own, could not afford to advertise the productadequately.Direct-Mail Advertising Catalogues, flyers, letters, and postcards are just afew of the direct-mail advertising options. Direct-mail advertising hasseveral advantages, ncluding detail of information, personalization,selectivity, and speed. But while direct mail has advantages, it carries anexpensive per-head price, is dependent on the appropriateness of themailing list, and is resented by some customers, who consider it “junkmail”.Informational Advertising In informational advertising, which is used whena new product is first being introduced, the emphasis is on promoting theproduct name, benefits, and possible uses. Institutional Advertising takes amuch broader approach, concentrating on the benefits, concept, idea, orphilosophy of a particular industry. Companies often use it to promoteimage-building activities, such an environmentally friendly business practicesor new community-based programs that it sponsors. Institutional advertisingis closely related to public relations, since both are interested in promoting apositive image of the company to the public.Outdoor Advertising Billboards and messages painted on the side of buildingsare common forms of outdoor advertising, which is often used when quick,simple ideas are being promoted. Since repetition is the key to successfulpromotion, outdoor advertising is most effective when located along heavilytraveled city streets and when the product being promoted can be purchasedlocally.Persuasive Advertising is used after a product has been introduced tocustomers. The primary goal is for a company to build selective demand forits product. For example, automobile manufacturers often produce special。