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  • 体验商务英语:教师用书4(第2版)(附出题软件)[平装]
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  • 作者:《体验商务英语》改编组(改编),马斯库尔(BillMascull)(作者),海特勒(DavidHeitler)(作者)
  • 出版社:高等教育出版社;第2版(2012年8月1日)
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  • ISBN:9787040348569

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    《体验商务英语:教师用书4(第2版)》由高等教育出版社出版。

    作者简介

    作者:(英国)马斯库尔(Bill Mascull) (英国)海特勒(David Heitler)

    目录

    Notes on units
    Unit 1 Communication
    At a glance
    Business brief
    Lesson notes
    Unit 2 International marketing
    At a glance
    Business brief
    Lesson notes
    Unit 3 Building relationships
    At a glance
    Business brief
    Lesson notes
    Unit 4 Success
    At a glance
    Business brief
    Lesson notes
    Unit 5 Job satisfaction
    At a glance
    Business brief
    Lesson notes
    Unit 6 Risk
    At a glance
    Business brief
    Lesson notes
    Unit 7 E-commerce
    At a glance
    Business brief
    Lesson notes
    Revision
    Unit A
    Unit 8 Team building
    At a glance
    Business brief
    Lesson notes
    Unit 9 Raising finance
    At a glance
    Business brief
    Lesson notes
    Unit 10 Customer service
    At a glance
    Business brief
    Lesson notes
    Unit 11 Crisis management
    At a glance
    Business brief
    Lesson notes
    Unit 12 Management styles
    At a glance
    Business brief
    Lesson notes
    Unit 13 Takeovers and mergers
    At a glance
    Business brief
    Lesson notes
    Unit 14 The future of business
    At a glance
    Business brief
    Lesson notes
    Revision
    Unit B
    Text Bank
    Teacher's notes
    Unit 1 Communication
    Communication with employees
    The communication value of corporate websites
    Unit 2 International marketing
    The fate of global brands
    Moving your brand image upmarket
    Unit 3 Building relationships
    Partnering among consultancies
    Blogging as a relationship tool
    Unit 4 Success
    A company strategy for a successful product
    A record year for a supermarket chain
    Unit 5 Job satisfaction
    Managing flexible working practices
    Satisfying employees and customers
    Unit 6 Risk
    The priority of safety
    The risk of loss of brand value and reputation
    Unit 7 E-commerce
    Internet Shopping - ten years on
    User-friendliness
    Unit 8 Team building
    Managing teams across different countries and cultures
    Team-building exercises
    Unit 9 Raising finance
    Options for start-up companies
    An alternative to the banks
    Unit 10 Customer service
    Using technology to handle customers
    Customer satisfaction surveys
    Unit 11 Crisis management
    Managing crises effectively
    Carrying out a rescue plan
    Unit 12 Management styles
    Leadership qualities
    The advantages of diplomats
    Unit 13 Takeovers and mergers
    A year after a merger
    How to manage takeovers and mergers
    Unit 14 The future of business
    Solving impossible problems
    Keeping up with technology
    Text bank answer key
    Resource Bank
    Teacher's notes
    Unit 1 Communication
    Problem-solving on the phone
    Unit 2 International marketing
    Brainstorming
    Unit 3 Building relationships
    Networking
    Unit 4 Success
    Negotiating
    Unit 5 Job satisfaction
    Handling difficult situations
    Unit 6 Risk
    Reaching agreement
    Unit 7 E-commerce
    Presentations
    Unit 8 Team building
    Resolving conflict
    Unit 9 Raising finance
    Negotiating: tactics
    Unit 10 Customer service
    Active listening
    Unit 11 Crisis management
    Asking and answering difficult questions
    Unit 12 Management styles
    Socialising:putting people at ease
    Unit 13 Takeovers and mergers
    Summarising in presentations
    Unit 14 The future of business
    Telephoning: getting the right information
    Appendix
    Translation reference
    Business brief
    Reading
    Audio scripts

    文摘

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    B-C
    Go through the quiz with the whole class and explain any difficulties.
    Divide the class into threes or fours.Appoint someone in each group who will record members' responses but also do the quiz themselves.
    Tell the notetakers that after the activity,they will have to give a mini-presentation about the group members' profiles as team players.Read out the text in the box below to give them the idea.
    Anita is a creative type who values original ideas over detailed planning.Bertil,on the other hand,is more interested in clear thinking.Catherine found that the quiz told her that she is more interested in details and clear planning,and she was a bit surprised by this.The quiz told me I'm more of a creative person,which I tend to agree with.
    Ss in each group do the quiz individually,finding what sort of team player they are by looking at the key on page 152 of the Course Book.Ss then tell the other members of the group what sort of team player they are and the notetaker records this.Notetakers should also record if the other Ss agree with what the quiz tells them.
    Circulate,monitor and assist.Note language points for praise and correction.When Ss have finished the quiz,the notetaker summarises the profile of each group member as you did in the example above.
    Praise good language points from the discussion and work on three or four points that need improvement,getting individual Ss to say the correct forms.
    Ask your Ss to work on Question 1 and Question 2 in Exercise C in threes or fours.Circulate and monitor.
    Ask the groups for their answers.Invite comments and encourage discussion.