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  • 体验商务英语教师用书3(第2版)(附光盘1张)[平装]
  • 共1个商家     31.50元~31.50
  • 作者:体验商务英语改编组(改编),马斯库尔(作者)
  • 出版社:高等教育出版社;第2版(2012年6月1日)
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  • ISBN:9787040346060

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    《体验商务英语教师用书(附光盘3第2版)》由马斯库尔所著,本书延续了第一版活泼、高效的体验式商务英语学习模式。在此基础上对听力和阅读材料进行了全面更新,紧扣时代脉搏,多维度拓展商务英语语言及交际能力,着力打造精品。本系列教材由《综合教程》(1-5)、《教师用书》(1-5)、《同步练习》(1-5)和《视听说教程》(1-5)组成,各册均配有多媒体教学资源。

    作者简介

    作者:(英)马斯库尔 改编:体验商务英语改编组

    目录

    Notes on units
    Unit 1 Brands
    At a glance
    Business brief
    Lesson notes
    Unit 2 Travel
    At a glance
    Business brief
    Lesson notes
    Unit 3 Organisation
    At a glance
    Business brief
    Lesson notes
    Unit 4 Change
    At a glance
    Business brief
    Lesson notes
    Unit 5 Money
    At a glance
    Business brief
    Lesson notes
    Unit 6 Advertising
    At a glance
    Business brief
    Lesson notes
    Unit 7 Cultures
    At a glance
    Business brief
    Lesson notes
    Revision
    Unit A
    Unit 8 Employment
    At a glance
    Business brief
    Lesson notes
    Unit 9 Trade
    At a glance
    Business brief
    Lesson notes
    Unit 10 Quality
    At a glance
    Business brief
    Lesson notes
    Unit 11 Ethics
    At a glance
    Business brief
    Lesson notes
    Unit 12 Leadership
    At a glance
    Business brief
    Lesson notes
    Unit 13 Innovation
    At a glance
    Business brief
    Lesson notes
    Unit 14 Competition
    At a glance
    Business brief
    Lesson notes
    Revision
    Unit B
    Text bank
    Teacher's notes
    Unit 1 Brands
    Business-to-business branding
    Brands and passion
    Unit 2 Travel
    Hotel hotspots
    The importance of eye-to-eye contact
    Unit 3 Organisation
    Morale in service organisations
    Organisational learning
    Unit 4 Change
    Implementing change
    A changing economy
    Unit 5 Money
    Company results: cars
    Company results: pay TV
    Unit 6 Advertising
    Advertising to Latino consumers
    Should advertising to children be banned?
    Unit 7 Cultures
    Cultures and outsourcing
    US and European business cultures
    Unit 8 Employment
    Asking for a raise
    Spending the company's money
    Unit 9 Trade
    Trade and textiles
    Questioning globalisation
    Unit 10 Quality
    Principles of quality
    Quality studies
    Unit 11 Ethics
    industrial espionage
    Bribery and corruption
    Unit 12 Leadership
    Teaching leadership 1
    Teaching leadership 2
    Unit 13 Innovation
    Encouraging innovation
    Rewarding innovation
    Unit 14 Competition
    Price competition
    Competitive forces
    Text bank answer key
    Resource bank
    Teacher's notes
    Unit 1 Brands
    Taking part in meetings
    Unit 2 Travel
    Making arrangements on the telephone
    Unit 30rganisation
    Socialising: introductions and networking
    Unit 4 Change
    Taking part in meetings 2
    Unit 5 Money
    Dealing with figures
    Unit 6 Advertising
    Starting presentations
    Unit 7 Cultures
    Social English
    Unit 8 Employment
    Managing meetings
    Unit 9 Trade
    Negotiating
    Unit 10 Quality
    Telephone complaints
    Unit 11 Ethics
    Problem-solving
    Unit 12 Leadership
    Decision-making
    Unit 13 Innovation
    Presenting
    Unit 14 Competition
    Negotiating
    Appendix
    Translation reference
    Business brief
    Reading
    Audio scripts