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  • 体验商务英语教师用书3[平装]
  • 共1个商家     23.00元~23.00
  • 作者:《体验商务英语》改编组(改编),霍尔(Hall.E.)(作者),马斯库尔(Mascull.B.)(作者),赖利(Riley.D.)(作者),唐
  • 出版社:高等教育出版社;第1版(2005年7月1日)
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  • ISBN:9787040174687

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    编辑推荐

    《体验商务英语3》:《同步练习》提供语法、词汇、写作和语音、听说练习及测试题,配有录音,可作为BEC考试的参考练习。
    《体验商务英语3》特点:
    将国际商务活动引入课堂,体验真实的商务世界。角色扮演和案例学习将体验式学习引向深入。教学设计严谨,为体验式学习打好基础。教学资源丰富,为体验式教学提供有力支持。

    作者简介

    作者:(英国)霍尔(Hall.E.) (英国)马斯库尔(Mascull.B.) (英国)赖利(Riley.D.) 改编:《体验商务英语》改编组 编者:唐桂民

    目录

    Notes on units
    Unit 1 GIobaUsation
    At a glance
    Business brief
    Lesson notes
    Unit 2 Brands
    At a glance
    Business brief
    Lesson notes
    Unit 3 Travel
    At a glance
    Business brief
    Lesson notes
    Unit 4 Advertising
    At a glance
    Business brief
    Lesson notes
    Unit 5 Employment
    At a glance
    Business brief
    Lesson notes
    Unit 6 Trade
    At a glance
    Business brief
    Lesson notes
    Unit 7 Innovation
    At a glance
    Business brief
    Lesson notes
    Unit 80rganisation
    At a glance
    Business brief
    Lesson notes
    Unit 9 Money
    At a glance
    Business brief
    Lesson notes
    Unit 10 Ethics
    At a glance
    Business brief
    Lesson notes
    Unit 11 Change
    At a glance
    Business brief
    Lesson notes
    Unit 12 Strategy
    At a glance
    Business brief
    Lesson notes
    Unit 13 Cultures
    At a glance
    Business brief
    Lesson notes
    Unit 14 Leadership
    At a glance
    Business brief
    Lesson notes
    Unit 15 Competition
    At a glance
    Business brief
    Lesson notes
    Unit 16 Quality
    At a glance
    Business brief
    Lesson notes

    Text bank
    Teacher's notes
    Unit 1 GlobaUsation
    One size fits all
    The non-globalisation of taste?
    Unit 2 Brands
    Brand development and advertising
    Brand-stretching
    Unit 3 Travel
    The automation of travel
    Hotels and globalisation
    Unit 4 Advertising
    TV advertising
    Word-of-mouth advertising
    Unit 5 Employment
    Loyalty to the organisation
    The human resources function
    Unit 6 Trade
    Export success 1
    Export success 2
    Unit 7 Innovation
    Creativity
    Innovative regions
    Unit 80rganisation
    Work and family
    Working at home and away from the office
    Unit 9 Money
    Financial centres
    Entrepreneurs and venture capitalists
    Unit 10 Ethics
    Ethics as a marketing tool
    Ethical investing
    Unit 11 Change
    Forcing change
    The human effects of change
    Unit 12 Strategy
    Strategic planning
    Obsession with the competition
    Unit 13 Cultures
    Humour
    Different nationalities in global companies
    Unit 14 Leadership
    A leader's view of leadership
    The military model for leadership
    Unit 15 Competition
    Theories and reality
    Women in competitive environments
    Unit 16 Quality
    Defining quality
    Quality standards
    Text bank answer key

    Resource band
    Teacher's notes
    Unit 1 GlobaUsation
    Telephoning
    Unit 2 Brands
    Discussion language
    Unit 3 Travel
    Tetephoning
    Unit 4 Advertising
    Presentations
    Unit 5 Employment
    Meetings
    Unit 6 Trade
    Negotiating
    Unit 7 Innovation
    Presentations
    Unit 80rganisation
    Culture
    Unit 9 Money
    Dealing with figures
    Unit 10 Ethics
    Problem-solving
    Unit 11 Change
    Socialising
    Unit 12 Strategy
    Decision-making
    Unit 13 Cultures
    Culture
    Unit 14 Leadership
    Team-building
    Unit 15 Competition
    Negotiating
    Unit 16 Quality
    Telephoning: Complaints
    Audio scripts

    序言

    为了迎接入世挑战,满足高等院校和广大学习者提高商务英语技能的需求,高等教育出版社引进了培生教育出版集团出版的Market Leader和Power House系列教材,将这两套教材改编为《体验商务英语》系列教材。该系列教材由《综合教程》、《同步练习》、《听说教程》、《教师用书》以及配套的录音带和录像资料组成。该系列教材为学习者提供了全新的学习方式,即在体验中学习商务英语,进而提高运用英语进行商务交际的能力。针对中国人学习商务英语的特点,改编组在原教材的基础上补充了有关商务知识的注释和有中英文注释的词汇表。

    文摘

    Background
    Books closed, find out if any of your SS are or have been involved in the music industry and briefly elicit details. Ask SS what music retailers they know (e.g. HMV, Virgin). Find out which one(s) they use themselves and briefly elicit details of their size, positioning, history, success, etc. Tell SS they are going to read about a UK music retailer called Orbit Records. Write Locations and Products on the board. Tell SS to read Background and note down where the company is located and what products it sells. When they have finished, they compare and finalise their answers in pairs.
    Check the answers with the whole class and collate them on the board (Locations- London, UK, Germany; Products -CDs, computer games, videos, tee-shirts, adventure holidays, concert tickets, books, comics).
    A change of leadership Write Signs of leadership failure on the board and elicit some ideas that might apply to Orbit. Tell SS to read through the section headed A change of leadership and note down the signs of leadership failure that are mentioned. When they have finished, they compare and finalise their answers in pairs. Check the answers with the whole class and collate them on the board (poor strategy, lack of clear vision, unable to communicate well, poor morale).